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The Breakdown

The main, issue-defining analysis in a given newsletter

VodcastThe BreakdownPop Culture & NarrativeTools & StrategyMedia & Messaging Language & PowerAuthenticity Newsletter Behind the MessageCurrent Events
Build the Moment, or Burn in It
Jul 17, 2025

Build the Moment, or Burn in It

Inside this week’s wins, misfires, and what actually holds when the spotlight hits.

Keep It Real or Keep It Moving: Why Brands Can’t Fake It in 2025
Jul 09, 2025

Keep It Real or Keep It Moving: Why Brands Can’t Fake It in 2025

Audiences are sharper, faster, and done with the BS. If you’re not walking the talk, they’ll walk away.

A Lesson in Propaganda: Part I
Jun 26, 2025

A Lesson in Propaganda: Part I

Did You Want Lies With That?

A weekly publication for people ready to lead the conversation before it hits the group chat, the headline, or the feed.

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A weekly publication for people ready to lead the conversation before it hits the group chat, the headline, or the feed.

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